4FINGERS, a Singapore-made “revolutionary casual” dining brand known for its hand-brushed, crispy chicken, has acquired a 50% stake in Mad Mex Fresh Mexican Grill (Mad Mex), a popular Australian Mexican quick service restaurant (QSR) brand.
According to 4FINGERS, the move marks the first step towards its aggregation of high-quality complementary portfolio of F&B concepts with global scalability.
Recognised as a well-known QSR brand in Australia, Mad Mex also has a strong presence in New Zealand, specialising in authentic Mexican fare synonymous with healthy and fresh food.
As part of the partnership, 4FINGERS will initially establish Mad Mex’s presence in South-east Asia and expects to open a number of outlets in Singapore and Malaysia in the next 12 months. 4FINGERS has already shortlisted a number of potential locations in both countries for Mad Mex’s roll-out.