Starting this month, British Airways is expanding the catering menu of its World Traveller (long-haul economy cabin) to provide more quantity and quality meals and snacking options throughout the flights to various destinations.
“Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them,” Carolina Martinoli, British Airways’ director of brand and customer experience, said. “It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience.”
Martinoli adds: “Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
The airline is also serving regional main meal options around its network, such as chicken in spicy cheng du sauce on flights to and from China, Hong Kong, Japan and South Korea, kathrikai milagu seeragam and channa dal on flights to and from the Indian cities of Chennai, Hyderabad and Mumbai, and acchari veg and dal palak on flights to and from Bangalore and Delhi. On flights to the Middle East (Abu Dhabi, Bahrain, Dubai, Kuwait, Oman, Qatar and Saudi Arabia), customers can enjoy chicken in spicy Arabic sauce.
Regional breakfasts will also be served, including Chicken Congee for Far Eastern routes and an Indian option featuring Idli Shanna, Sambhar, upma and dosa.
The popular meal options for customers with special dietary requirements will continue to be available to book on ba.com/managemybooking more than 24 hours ahead of their flight departing.
The “outstanding catering” upgrade is part of British Airways’ £600-million (US$835-million) revamp of its Club World which includes luxurious White Company bedding — and a new seat with direct aisle access from next year
Altogether, the airline is investing £4.5 billion over the next five years, fitting 128 long-haul aircraft with new interiors and best quality Wi-Fi, as well as taking delivery of 72 new aircraft.