Franchise

CaliBurger to add more locations globally in 2018

15:06 SGT February 13, 2018
CaliBurger
CaliBurger revealed it is repositioning the brand in Asia as high-end, moving away from a QSR (quick service restaurant) and leaning into casual dining.

Global restaurant chain CaliBurger plans to open more restaurants across the globe this year, with the Philippines as the next site for a new CaliBurger flagship restaurant in Asia. Currently, the brand’s presence in the region are in China, Malaysia and Taiwan. CaliBurger also revealed it is repositioning the brand in Asia as high-end, moving away from a QSR (quick service restaurant) and leaning into casual dining.

New CaliBurger locations will open in North America, Middle East and Latin America, the company added, and that its face-based loyalty and payment ordering kiosks as well as Flippy, the burger flipping robot, will be available at multiple CaliBurger locations this year.

“Every new CaliBurger restaurant is being designed with an eye towards implementation of the technologies being developed by Cali Group’s affiliated companies,” said Jonathan Wong, COO of CaliBurger. “Our goal in the next 12-24 months is to begin deploying the unified Cali Group C-Vision technology platform, where the entire restaurant — from front of the house to back of the house — is operated from one app on a single tablet.”