As an answer to good health and help people adopt healthier choices, Coca-Cola Singapore supported the launch with a marketing campaign that encourages more people, including Coca-Cola Classic drinkers, to try and choose the no-sugar option.
Tish Condeno, marketing director of Coca-Cola Singapore, Malaysia and Brunei, said, “We know that many people love the taste of the original Coca-Cola. We also know that some of them want to reduce their sugar intake but have been reluctant to try a no-sugar option because they don’t think the taste is as good as the original. That’s why we are excited to unveil the new Coca- Cola Zero Sugar, which matches the taste of the original Coca- Cola, but without the sugar.”
In Singapore, Coca-Cola has also adopted the Healthier Choice Symbol labelling to help people better control the amount of sugar they get from the company’s beverages without giving up the original taste.