Innovative Asian dining chain COCA Restaurant is expanding its presence in Indonesia with the signing of a new restaurant in downtown Jakarta.
“Jakarta is one of the fastest-growing cities in the world right now, so we are delighted to be able to launch another restaurant for Indonesian diners and expats,” said Trevor MacKenzie, managing director of COCA and Mango Tree Restaurants Worldwide. “This new location in Citywalk Sudirman puts us right in the beating heart of Jakarta’s CBD.
The new COCA Restaurant will cater to professional office workers during the day, including the large local population of Japanese expats. In the evening, it is expected to attract millennial diners and families who seek “market fresh, authentic Asian cuisine in an animated social setting”.
This new outlet will be COCA’s fourth branch in Indonesia, and its third in Jakarta, as the company continues to focus on satisfying “the growing appetite for healthy, high-quality” Asian cuisine. The other outlet is in the bustling town of Bandung, three hours from the capital.
“We are confident that our innovative dining concept, which promises simple, healthy Asian cuisine, stylish presentation and a lively, friendly atmosphere, will strongly appeal to young professionals in this affluent downtown destination,” MacKenzie added.
At the new COCA Restaurant, an à la carte menu of Asian cuisine, including Thai and Cantonese dishes and table-top hot pots, will be served, offering diners the freshest ingredients, including live seafood and premium meats. The Citywalk Sudirman outlet will however be pork-free. This launch marks the latest phase of COCA’s Asian expansion strategy, targeting prime urban locations such as upmarket malls, which benefit from high footfalls.