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Cup noodle brand sponsors global eSports event

14:17 SGT January 24, 2018
Cup
“eSports are a new form of competition that transcends age, gender, language and nationality,” says Koki Ando, president and CEO, NISSIN.

NISSIN Foods Holdings is sponsoring EVO (Evolution Championship Series) Japan 2018, said to be the world’s biggest eSport fighting game tournament series. The first EVO series in Asia will be held in Tokyo next week from January 26-28.

EVO contestants compete to become champions through fair game play and competitive spirit, battling against rivals who gather from around the world. Cup noodles or instant noodles in a cup was invented by NISSIN’s founder Momofuku Ando. Cup noodle has long been loved by many eSports players as a quick, easy and satisfying meal that helps them make the most of the free time they devote to refining their skills.

“eSports are a new form of competition that transcends age, gender, language and nationality,” says Koki Ando, president and CEO, NISSIN.

“No matter what one’s background is, we are on a level playing field. Through our presenting sponsorship, we strongly believe we can inspire the challenging spirit in all these competitors to help EVO Japan 2018 reach the pinnacle of eSports.”