News Bites

Ezaki Glico buys premium chocolate brand

10:30 SGT February 22, 2018
Ezaki
By acquiring TCHO, Ezaki Glico aims to enter the premium chocolate market (which is expecting continued strong growth), while enhancing its chocolate business.

Ezaki Glico has acquired US award-winning craft chocolate company, TCHO Ventures. Ezaki Glico is a global food company headquartered in Osaka, Japan. It has 11 business locations and 23 group companies in Japan, and 12 subsidiaries in nine countries. Ezaki Glico operates a total of 19 plants and has 5,210 employees worldwide.

TCHO, a premium craft chocolate company known for its “superior quality” chocolate, has earned strong brand recognition in the US market, particularly among millennials, the generation with the highest purchase intent.

According to market research company Euromonitor, the US chocolate market is estimated at approximately US$18.9 billion per year and has been growing at an annual rate of 2%.

By acquiring TCHO, Ezaki Glico aims to enter the premium chocolate market (which is expecting continued strong growth), while enhancing its chocolate business.