The popular hazelnut spread, created by Italian Pietro Ferrero, will adorn yet another product in its expanding portfolio. Ferrero will flood supermarkets in the UK with Nutella B-ready. This new breakfast B-ready bar is described as a snack topped with puffed wheat crispies, sealed in a crispy wafer shell. It proved a big hit during convenience store test runs and will cost just 56p (US$0.72) for a single bar and £1.99 for a pack of six.
A complementary addition to the Ferrero range, it aims to offer consumers more sweet snacking options that can be eaten at any time of the day. Containing fewer than 120 calories, it is ideal for mid-mornings, while Ferrero’s Kinder Bueno is suited for post-lunch snacking, said Levi Boorer, customer development director at Ferrero.
Available in single and multi-packs, Nutella B-ready will be positioned alongside popular confectionery and within the biscuits aisles respectively. The September launch will also be supported by a £2.8-million multimedia campaign spanning TV, video-on-demand, out-ofhome advertising, social and in-store media.