Events

First Edition: Speciality & Fine Food Asia

07:39 SGT August 17, 2017
First
Popular UK show makes headways into Asia with its first edition in Singapore

Extending its long-standing reputation to the booming F&B market in Southeast Asia, Speciality & Fine Food Asia (SFFA) concluded its first Asia edition in Singapore in July this year. The three-day event featured several immersive workshops and panel discussions, as well as global exhibitors and incredible leading chefs in and around the region, hospitality industry experts and speciality food startups. The trade-only event also incorporated Speciality Chocolate Asia, and Restaurant, Pub & Bar Asia (RPB Asia) — a brand-new trade show said to be created in response to the demand from the industry.

SFFA was reportedly designed to be a focused, thoughtful set-up to open new markets for overseas exhibitors and capitalize on the rapidly changing lifestyles in the region. In a cooking demonstration hosted by Chef Ray Adriansyah from award-winning restaurant Locavore in Bali, Indonesia, he stressed on and discussed the use of sustainable, locally-sourced ingredients.

The Fine Food Live was a special demo theatre packed with ideas and practical menu suggestions, new trends as well as cooking tips to increase footfalls profits. Doubled as a sharing platform for chefs and restauranteurs, the theatre was steered by Jeremy Nguee, a wellknown chef and food personality in Singapore who is behind F&B solutions company, Preparazzi.

Each day in the Fine Food Live theatre, top chefs from across Southeast Asia demonstrated their cooking skills to inspire and inform attendees everything there is, from sustainable cuisine to Peranakan kitchen secrets.

In addition to Adriansyah, leading chefs lined up at Fine Food Live included top names such as Chef Sam Aisbett (Whitegrass), Chef LG Han (Labyrinth, Singapore), Chef Shermay Lee (Shermay’s Singapore Fine Foods, Singapore) and Chef Jennifer Lee (Vasco, Singapore).

The trade show brought together more than 120 exhibitors from Southeast Asia, Europe and Australia, displaying everything from fine cheeses to wines, meats, coffee, tea, spirits, organic and sustainable foods, seafood & fish, sauces & condiments, jams & preserves and functional foods, among others.

To boost and motivate small or medium-sized food businesses, SFAA also included a Business Mentoring Area that acted as a valuable platform to provide solutions and practical advice on a wide range of topics. The entrepreneurs could tap indispensable advice from industry-leading consultants.

The show also included 200 Great Taste award-winners brought in because of a partnership with the Great Taste awards, the globally recognized benchmark for the world’s best food and drink. Many of them were being introduced into the region for the first time.

SFAA was organized by Montgomery Events Asia — a fully-owned subsidiary of Angus Montgomery that focuses on the growing Asian market, bringing the group’s flagship events to this region as well as developing new trade shows that meet the needs of the Asian market. Soraya Gadelrab, portfolio director, Fresh Montgomery said: “As the focal point of the Southeast Asian F&B trade show scene, SFFA & RPB Asia will be back for a second run next year from July 17-19 and it’ll be an even better and bigger showcase of artisan and high-quality products.”

The most popular feature from the London show that has been brought to SFAA was the Start-Up Village — a zone dedicated to up-and-coming artisan food producers that have been established for less than three years. This niche space gave ample opportunity to buyers and hospitality sector to discover and interact with fresh, homegrown brands that fuel the innovation in the food, and especially functional food, area.

To boost and motivate small or medium-sized food businesses, SFAA also included a Business Mentoring Area that acted as a valuable platform to provide solutions and practical advice on a wide range of topics. The entrepreneurs could tap indispensable advice from industry-leading consultants.

The panel discussions ran parallel with the trade show and saw regional chefs and food brand owners, environment activists and others discussing issues such as sustainable food production, future retail trends and the impact and growth of e-commerce.

Based in Singapore, Adrian Lim, managing director of Silver Bullet Consortium, said: “We had an amazing time at the inaugural edition of RPB Asia. The bar and restaurant scene in South-east Asia has been extremely lively and vibrant, and RPB Asia was a great platform for us to reach out with other key buyers such as restaurant owners, importers and even bartenders. There was a nice mix of industry players at the show and our products attracted a lot of interest from global buyers. We can’t wait to see what next year’s edition has in store for our business.”