Saahtain Asia, a global manufacturer of ready-to-eat (RTE) meals in Brunei, says the country can play an active role in ASEAN as a humanitarian logistics hub, provided that both government and private sectors work together.
The company reveals that Brunei, through the ASEAN Humanitarian Centre, already plays an active role in the region by ensuring its commitment towards disaster preparedness, response, recovery and rehabilitation through exchange of information among member countries.
Saahtain’s unique and proprietary methods of preserving naturally cooked meals have been used globally in situations such as the aftermath of the Gaza conflict, the catastrophic earthquake in Nepal, feeding the orphans in Ghana, and recently supplying food to displaced Rohingya Refugees.
In addition to its humanitarian Food Relief brand called Tayyib, Saahtain has its halal RTEs, called AlGourmet, sold online for Muslim travellers. For the military and emergency sector, the company has TheFoodPouch.
“To stand out among others, Brunei needs to provide highly sophisticated goods and services in the ASEAN Economy,” says Zahra Mahmood, managing director of Saahtain Asia. “That is the only way to beat competition. For example, Saahtain is the only supplier of non- GMO halal ready-to-eat meals in the whole of ASEAN block.”
Also, with Brunei’s new shipping routes, the expansion of logistic networks and the growing private sector, the country is perfectly situated in the middle of the ASEAN block to become a humanitarian logistics hub, the company concludes.