According to data culled from more than 50,000 global travellers, online travel booking portal Booking.com revealed that six in 10 travellers (61%) pick a destination for great food or drink. The Amsterdam-headquartered portal said there is no denying the significance of culinary travel, with more than a third (34%) of travellers, rising to 40% of millennials, planning to take a food trip in 2018.
Data also showed that almost half (49%) of travellers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennials. One way to achieve this is to sample local delicacies while travelling. Almost two-thirds (64%) of travellers said they will try to eat more local food this year.
Meanwhile, the top destinations for local food are: Ipoh, Malaysia; Kaohsiung, Taiwan; Nagoya, Japan; Johor Bahru, Malaysia; Joao Pessoa, Brazil; Ho Chi Minh City, Vietnam; Sarajevo, Bosnia and Herzegovina; Colmar, France; Lima, Peru; and Catania, Italy.
More than half of travellers (54%) want to experience unique dining experiences when travelling and food trucks are the perfect way to do this. The top destinations for food trucks are, as Booking.com research revealed: Portland, USA; Sao Paulo, Brazil; Seoul, South Korea; Bangkok, Thailand; and Istanbul, Turkey.