Lookout

Great food and drink experiences motivate destination choices

14:49 SGT July 5, 2018
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Data also showed that almost half (49%) of travellers hope to be more adventurous with the type of cuisine they eat. (Pixabay)

According to data culled from more than 50,000 global travellers, online travel booking portal Booking.com revealed that six in 10 travellers (61%) pick a destination for great food or drink. The Amsterdam-headquartered portal said there is no denying the significance of culinary travel, with more than a third (34%) of travellers, rising to 40% of millennials, planning to take a food trip in 2018.

Data also showed that almost half (49%) of travellers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennials. One way to achieve this is to sample local delicacies while travelling. Almost two-thirds (64%) of travellers said they will try to eat more local food this year.

Meanwhile, the top destinations for local food are: Ipoh, Malaysia; Kaohsiung, Taiwan; Nagoya, Japan; Johor Bahru, Malaysia; Joao Pessoa, Brazil; Ho Chi Minh City, Vietnam; Sarajevo, Bosnia and Herzegovina; Colmar, France; Lima, Peru; and Catania, Italy.

More than half of travellers (54%) want to experience unique dining experiences when travelling and food trucks are the perfect way to do this. The top destinations for food trucks are, as Booking.com research revealed: Portland, USA; Sao Paulo, Brazil; Seoul, South Korea; Bangkok, Thailand; and Istanbul, Turkey.