Commemorating 30 years of HOFEX, the Hong Kong show was held in May this year. With 39,060 visitors from 86 countries participating, the four-day show also saw a substantial increase in visitors from southern China. There were other noticeable increases in buyers from Macau, Taiwan, the Philippines and Korea, with the total number of overseas visitors growing by 17.2% compared to 2015 visitor numbers.
The largest scale ever, it had 66,000sqm of exhibiting space, housing 2,661 international exhibiting companies from 74 countries and regions. To mark the 30th anniversary, founding members including Japan, the US and the UK showcased a variety of traditional food delicacies, workshops and live demonstrations at the show as HOFEX 2017 Official Partner Countries.
Based on the theme of “Stories from Japan”, Japan promoted the country’s traditional and unique food culture. The US pavilion presented live demonstrations that enabled Asia’s F&B professionals to understand the country’s food culture closely. The UK, on the other hand, prepared a quintessential British experience, with afternoon tea tasting, Scottish
Surf & Turf reception and butchery demonstrations, all proving inspiring and enjoyable for the pavilion’s many visitors.
Apart from the founding members, HOFEX 2017 also welcomed 46 official country pavilions, with first time participating countries such as Belarus, Finland, Georgia, Ireland, Latvia, Peru and Sweden.
In addition to the Hong Kong International Culinary Classic (HKICC), its renowned cooking competition, HOFEX 2017 launched Asia’s revolutionary barista competition — Mixed Barista Arts (MBA) — that tested the hands-on technique of competitors in areas including grinder assembly, knowledge of roasted coffee beans by country, and latte art skills.