International research organisation IGD has extended its reach by adding a new research and insights platform to its roster of services in Asia. The new Singapore-based IGD Asia will build on the company’s existing expertise in the region.
“IGD Asia is a step change for businesses wanting to better understand and trade successfully with the FMCG industry in Asia,” said Louise Spillard, managing director of IGD Asia. “The relationships we have built with retailers and suppliers in Asia give us unrivalled access to what’s happening on the ground in the region and allow us to be uniquely placed to understand the challenges companies face and deliver the right insight and capability.”
Led by IGD’s local team of industry experts headquartered in Singapore, the new platform will offer insight and capability services designed to help businesses trade successfully in Asian markets, providing in-depth data and analysis on FMCG retail in Asia. Through the platform businesses will have access to future-focused insights that cover the latest trends shaping the evolution of the FMCG industry in Asia, the best retail innovations, in-store category excellence, and best-in-class promotional and seasonal activities.
“What sets us apart is that we really understand retailers and manufacturers, both strategically and operationally. We know FMCG, we know what exceptional looks like, and we can show customers how to get there,” said Spillard. “Our insights not only show the ‘what’ but importantly also add value around the ‘how’ and ‘why’. We help manufacturers understand their customers, the retailers, as well as understand how to operate within their own businesses better to identify and realise the opportunities available to them.”
IGD Asia will provide detailed coverage of Asia’s top 18 markets and cover more than 100 retailer profiles in the region, with information available on forecasts by country and retailer, plus key insights for fast-growing channels. Businesses signed up to the service will gain an understanding of effective sales tactics in different retailers, markets and channels.