FrieslandCampina Hong Kong (FCHK) was recently awarded an Asia-Pacific Stevie Silver Award for ‘Innovation in Community Relations or Public Service Communications’ for the company’s New Generation Milk Tea Master Training Programme. The Asia-Pacific Stevie Awards is an international business awards competition open to all organisations in the 22 nations of the Asia-Pacific region.
The programme provided training for about 30 unemployed individuals with basic cha chaan teng(local tea shops in Hong Kong) bartending skills, to pass on the Hong Kong-style milk tea-making techniques, equip trainees with vocational skills that enable them to re-enter the workforce and introduce new blood into the industry.
In addition, FCHK extended the programme to youngsters and trained secondary school students to become Junior Milk Tea Masters. FCHK also supported students to run a milk tea kiosk for them to gain hands-on experience in sales and operation, and promote Hong Kong-style milk tea-making technique to the community.
FCHK said its milk brand Black & White have been “leading the development” of the Hong Kong-style milk tea for more than 75 years, and the company remains committed to promoting and preserving the Hong Kong-style milk tea-making technique.
Natalie Yuen, associate director – Corporate Affairs of FrieslandCampina (Hong Kong), said: “Since 2013, the company and the (Black & White) brand have been organising the annual Hong Kong Milk Tea Day and various training programmes to promote the Hong Kong-style milk tea drinking culture and making techniques. To date, FCHK has trained over 125 professional Hong Kong-style milk tea masters.”
In 2017, Hong Kong-style milk tea-making technique was chosen to be part of The Representative List of Intangible Cultural Heritage of Hong Kong. FCHK partnered with social service organisations, training associations and renowned chain restaurant groups to form a public-private partnership and hosted the second New Generation Milk Tea Master Training Programme.