Global food manufacturer Nestlé announced its global “Nestlé for Healthier Kids” initiative at this month’s United Nations International Day of Families. Nestlé’s programme includes the further development of healthier products and advice for families on nutrition and exercise. It also aims at helping 50 million children worldwide lead healthier lives by 2030.
Mark Schneider, Nestlé’s CEO, said: “Childhood is a time where life-long habits are formed. We want to help parents make healthier choices for their children. This is why we are accelerating our efforts to support families in raising healthier kids and we call on others to join us in this endeavour.”
Since its foundation, Nestlé revealed it has been committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative, the company said it is accelerating the transformation of its F&B portfolio worldwide. In 2017 alone, the company said it launched more than 1,000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.