Market

New name and menu for IHOP

14:51 SGT June 21, 2018
New
The name change celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven “mouth-watering, all-natural” burgers

US global brand IHOP Restaurants is now sporting a new name, IHOb, and will be serving burgers aside from the restaurants’ staple of pancakes and other all-day breakfast items.

The name change celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven “mouth-watering, all-natural” burgers. Each Ultimate Steakburger starts with 100% USDA choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavour before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun.

A flagship IHOb restaurant in Hollywood, California, has also been completely “re-burgered” and played host to the “VIB” launch party on June 11.

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOb, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said chef Nevielle Panthaky, head of Culinary at IHOb. “With seven different burger builds, all Steakburgers are custom built and piled high with premium quality ingredients and unique signature sauces in between a buttered and grilled Brioche bun.”

Panthaky added: “The IHOb Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they’re soon to become world famous too.”

IHOb restaurants are franchised by affiliates of Glendale, California-based Dine Brands Global. The company said there are more than 1,750 IHOb restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar, Thailand, India and the Philippines.