A little more than a year after its debut in the Starbucks Reserve Roastery in Seattle, USA, Starbucks Draft Nitro Cold Brew has now expanded into 16 markets around the world. Starbucks Nitro Cold Brew is expected to be available in nearly 1,500 stores in 26 markets by the end of this year.
Tropical Asian markets have always justified the need for cold coffees and iced lattes, and the latest entrant of cold brews is just in time to catch up with the big trend. Starbucks’ Innovation team reportedly spent months experimenting with different brew times and coffee varietals. The blend incorporates African and Latin American coffees and the cold brewing process elevates its rich, naturally sweet flavour.
Starbucks said it uses a “unique” craft-brewing process to create a super smooth-tasting coffee. While making the cold brew, the coffee never meets hot water. Instead, the coffee is slow-steeped in cool water for more than 10 hours and is handcrafted in small batches each day.
The company also plans to retail the Nitro Cold Brew with the Starbucks Cold Brew bike (rolled out earlier this year in the US) to bring Nitro to customers in a new and unexpected way. The Starbucks Cold Brew bike, a two-tap system on wheels, holds two to four kegs and serves Cold Brew coffee on-demand as an extension of a licensed store. There are currently two in operation with eight more expected to follow later this year.
The installation of Starbucks Draft taps in stores has paved the way for it to continue innovating and testing new products, said the company.