Starbucks is celebrating 20 years in Thailand by opening its largest beverage outlet in Bangkok. Located on the first floor of CentralWorld, the store features a Starbucks Reserve Bar and, for the first time in Asia, Starbucks DRAFT beverages infused with nitrogen.
The brew company said the CentralWorld outlet is Thailand’s largest Reserve Bar store composed of Starbucks traditional coffee bar as well as the company’s Reserve Bar, which invites customers to deepen their coffee knowledge. Featuring the Black Eagle espresso machine for unique, espresso-forward beverages and various brewing methods such as the Siphon, Chemex, and Pour Over, customers can taste Starbucks Reserve, small-lot coffees for a premium coffee experience specially-crafted by Starbucks Coffee Master partners (as Starbucks’ employees are called) whose passion and knowledge of coffee is highlighted by their black aprons.
First-in-Asia beverage innovation
Starbucks DRAFT makes its Asia debut in the store on a four-tap system delivering Starbucks Cold Brew and nitrogen-infused Starbucks Cold Brew, tea and milk. This latest beverage innovation reportedly draws customers with its velvety texture cascades from the taps causing a sensory experience to both taste and see. The DRAFT counter, found on the first floor of the store, highlights select nitro beverages including Nitro Cold Brew, Nitro Peach Tea, Nitro Green Tea Latte, Nitro Caramel Macchiato and Nitro Flat White.
“From the success of Starbucks Nitro Cold Brew coffee, we continue to search for beverage innovation to elevate the customer experience. Today, we are pleased to launch Starbucks DRAFT, an innovative cold beverage offering a rich, creamy texture for each beverage,” said Nednapa Srisamai, managing director of Starbucks Coffee (Thailand) Ltd. “This is a new cold beverage experience not to be missed.”